As you start scaling your offline to online app strategy with QR codes, here are some things to consider:Īs every marketer knows, if you can’t measure results of a campaign, you can’t calculate ROI, which makes scaling your campaigns increasingly difficult. What to look for when using QR Codes to send users to a mobile appīecause QR codes are now incredibly simple to scan from a mobile phone, their prevalence has increased significantly over the past year, making them a great way to take users to a mobile app.
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While they received some wider adoption initially, it wasn’t until Apple and Android camera apps were able to scan them directly when they started becoming mainstream - first in Asian markets, and within western markets as a result of COVID accelerating this trend. QR codes (abbreviated from Quick Response code) have been around for quite a while and are a type of matrix barcode (or two-dimensional barcode) first designed in 1994 for the automotive industry in Japan. Engaged/High Intent Usersĭrive app adoption among high intent users already engaging with your business by using QR codes as part of onboarding, on billing statements, in store with service personnel, on receipts at checkout, etc. Active/Medium Intent UsersĮntice casual users to download your app with QR codes placed in relevant engagement areas of the business, like in-store signage, catalogues, product packaging, or inserts in delivered packages 3. Increase brand awareness and target net-new customers who have yet to engage with your brand by using QR codes in direct mail marketing, print advertising, billboards, TV commercials, etc. Here are some ways brands should think about using QR codes according to their user base:
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The Growth Opportunity with QR Codes What are QR codes? What to look for when using QR Codes to send users to a mobile app How can you create a QR code linking to a mobile app? How brands are using QR codes creatively to drive growth What’s next with QR Codes? The Growth Opportunity with QR Codesįor many offline businesses, QR codes represent a great opportunity to take their offline larger user population and convert them to highly engaged app users with a much greater LTV. But what exactly are QR codes? How can you use them to grow your mobile business, and how can you measure their impact on your campaigns? Let’s dive in - you can also use the links below to jump ahead to different sections. In my How I Grew This podcast, a customer even mentioned that seeing their grandmother use them without any help really drove the point that no matter how the world changes in 2021, QR codes are here to stay. This Forbes article that came up in my Apple news essential reads is just another sign of how popular and widespread they have become. One change that took us by surprise is the prevalence of an old technology, QR codes, that have exploded in popularity.
But with vaccines delayed and new COVID variants emerging, one thing is here to stay: our lives, the way we interact with each other, and technology have all changed profoundly.
As 2021 started many had high hopes that this would be the year of change many hoped life would return to normal.
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